Creative Full-Service Digital Marketing Agency for Global, National & Local Solutions

Directional Preference is a premium full-service digital marketing agency. Our focus is to develop the most effective marketing plan for your business by integrating multiple marketing channels and digital technology. We combine result-based data, creativity and online tools to expose your brand to the most relevant local, national or international audience.

Discover how our full range of marketing services can support your business growth

– Organic SEO Expert Services – What does an SEO Specialist do?

– Paid Search Marketing – Want to be found in Google by paying per click?

– Quality Web Design – An Amazing Website & Pro SEO, can it co-exist?

– Social Media Marketing Packages

– Digital Technology Solutions


Organic SEO Expert Services – What does an SEO Specialist do?

To answer the question of what a professional SEO specialist does, it is important to know what SEO actually means. These three letters stand for Search Engine Optimization. There are several search engines available online, for example, Bing, YouTube and Yahoo. Google has, of course, been the biggest player in this market for many years, which is why every website wants to rank higher in Google than its competitors. The word ‘optimization’ in this context means that your website must be locatable in the search engines. Two factors are important, namely the On Page and Off Page factors. Compare it to your own wellbeing: to feel good about yourself it is important to take care of your body (On Page). In addition, environmental factors such as family, friends and work play a role in your emotional state of being (Off Page). An SEO company creates the conditions for a website to feel good and be in top health, which in turn will be rated by a search engine with a higher ranking.

Want to reach a top-ranking in Google with organic search results?

Apart from the paid systems, Google & Co also have non-paid machines that give results based on search terms. These are the natural, or organic, search results that are shown when entering in a search. Reaching a high ranking on Google is not easy. This company has developed an algorithm with more than 200 factors to asses a page and/or website, so you need to be an SEO expert to understand this. Based on this information your website will be assigned a certain ranking. Important ranking factors involve quality, authority, relevance and user experience of your website. Moreover, the algorithm is updated daily. The idea behind this is to offer the search engine user increasingly better search results. Directional Preference divides the SEO process into four steps:

The constant changes, or actually improvements, are most likely too complex and time-consuming to keep track of yourself. A website is also a dynamic unity, just like your body. To achieve the maximum performance you need to constantly work out to stay fit. It is then understandable that many companies initially earmark a budget for, for example, an Adwords campaign. It is more tangible and easier to see what you get in return. It is also an easier way for SEO agencies to make money than with generating organic traffic. If you look beyond the number of leads for the upcoming month you’ll come to only one conclusion:

It is vital to get the right mix of paid and organic visitors so that you get the most out of your investments.

What are the obstacles to choose for organic SEO?

As an SEO firm Directional Preference understands the issues companies face when choosing for organic Google optimization. The cost, lack of knowledge or bad experiences in the past with questionable SEO companies can discourage you from using this type of online marketing.

High startup costs

One of the obstacles is often the high startup costs at the beginning of a process without there being any guarantees for positive results. A website analysis (audit) must be made for every new client to assess the health of that website and to make the right diagnosis. In addition, it is also important to map out the business activities, which are then used to prepare a strategic SEO plan. This is specialized work and needs to be executed with precision. You don’t want a hospital to overlook a bone fracture. Directional Preference works with you in the distribution of these initial costs to tackle this obstacle.

False promises

Some agencies promise to get you a number one ranking on Google when actually only Google can deliver on that promise. Unfortunately, they don’t accept checks to influence the organic ranking. Compare it to a surgery that you need. A surgeon cannot give any guarantees because complications can always occur during surgery. As an SEO company, Directional Preference will never promise a certain ranking but will do everything that is needed to create the conditions with the aim of reaching a higher ranking on Google or other search engines with your website. Fortunately, the results of our clients are excellent, which confirms that our methods work.

Outdated knowledge

Another sign of poor SEO is not keeping up to date on Google’s algorithm. What was good two years ago can now be assessed differently, and might even result in a penalty. When Google gives a website, or part of a website, a penalty, the rankings will fall and a much-coveted position on the first page of search results is excluded. Depending on the type of penalty this might count for certain search terms or the website as a whole. Not every SEO agency changes its methods in a timely manner, which could then lead to disastrous consequences. It is a frequently occurring problem that can only be avoided by constantly staying up to date on the newest developments in the SEO area. Directional Preference reserves several hours each week for SEO training, and both learning and implementing the newest developments.

Black Hat SEO

A commonly occurring disastrous SEO marketing method is the use of techniques that are in conflict with the rules and regulations of search engines, the so-called Black Hat SEO. A well-known example is the use of Spam, filling a webpage with a certain search term or actively hiding content. Some of the techniques can be effective in the short term, but they make a website critically ill in the long term. Search engines almost always track down these techniques. Consider it a drug that temporarily gives you great high, but eventually comes crashing down. As a quality SEO agency Directional Preference only uses techniques that are in line with the applicable rules and regulations for SEO.

Paid Search Marketing – Want to be found in Google by paying per click?

Each one of these search engines has a way to pay for increasing the visibility of your website. For example, the well-known advertising system Adwords. This system works, among others, based on Pay Per Click (PPC). Every time someone clicks on your advertisement you pay a certain fee. You could compare this to an auction but then for search terms. Every word has a certain price, depending on the competition. If you offer more, your advertisement will rank higher in the Google Adwords Rankings. Apart from the bidding price, the quality of your advertisement (Google Quality Score) is also important for these rankings because search engines want to show internet browsers the most relevant ads. This is a relatively easy and popular way to get many visitors to go to your website, as long as you pay the fee. This form of internet marketing also has a downside. Once a paid campaign has ended, the traffic to your website will stop. You can compare an Adwords campaign with a pill you take to relieve back pain; a perfect way, in most cases, for quick results but it is not a solution for the real cause of the pain. It is therefore important to use paid traffic as strategically as possible to optimize your revenue. The right choice of search terms and reason for an ad are crucial factors for a successful campaign.

Quality Web Design – An Amazing Website & Pro SEO, can it co-exist?

For many years there has been a discussion of what is more important; the look of a website or the optimization? As usual, the answer lies somewhere in the middle. An attractive website creates the right appearance for your company. But without any visitors that apparently won’t do anything for you, except that maybe you can tell your neighbor you have a good-looking website. Some sites have other visitor volumes than those coming from search engines and are therefore not interested in search engine optimization. This is fine, and they most likely will never consult with an SEO specialist. On the other hand, an unappealing website can repel visitors and make them decide to do business elsewhere. When you get a tremendous amount of visitors on your site there will always be a few that are interested. The conclusion is then to create an SEO-friendly website that is both appealing and user-friendly.

Social Media Marketing Packages

Do you already have a social media marketing strategy? Here are some things to consider, whether you have one or not.

  • Set Milestones on conquering your biggest threat
  • Increase brand recognition
  • Increase off-line sales
  • Go for a higher quality of sales, in other words, increase your ROI
  • Grow your following

Digital Technology Solutions

Internet of Things, Augmented reality, artificial intelligence, machine learning; just a couple of fancy words that are related to new technologies. We try to stay on top of the most important digital technologies. The new developments that are suited for effective marketing purposes will be implemented in our marketing strategies for clients.