SEO is the seed you plant in the fertile field of digital marketing, sprouting roots that secure your online presence and growing branches that reach towards the sky of visibility. Nurture it well, and watch as your business flourishes, blooming into a tree that stands out in the vast forest of the internet.

WPO Image

Search engine optimization

Grow Naturally, Rank Organically

SEO and the Importance of an Action Plan

Search engine optimization (SEO) is a strategic process of improving a website's visibility in search engines, with the aim of driving more organic (non-paid) traffic, and ultimately enhancing the likelihood of conversions. It involves understanding the factors that search engines like Google use to rank websites and implementing tactics to influence these factors in your favor. The goal is to make your site appear as high as possible in the list of search results when someone types in a relevant query.

Understanding the SEO Action Plan

Our SEO action plan is a comprehensive, step-by-step process designed to help you optimize your website effectively. It covers a broad range of areas, from technical aspects of your site's structure and performance, to content creation, on-page and off-page factors, and analytics.

Incorporating Entities

Furthermore, this plan also introduces the concept of entities - persons, places, organizations, events, or concepts that are meaningful in the context of your business. By identifying and integrating these entities in your SEO strategy, you can better align your website with the way search engines understand and categorize information.

The Principle of SEO and Long-Term Commitment

While the specific tactics involved in SEO can get complex, the fundamental principle is simple: create a great experience for your users. The better the experience you offer, the more likely search engines are to recommend your site to their users. This plan aims to guide you in doing exactly that, in a methodical and efficient manner.

Remember that SEO is not a one-time activity, but an ongoing process. As search engines constantly update their algorithms and as your competitors evolve their strategies, you'll need to regularly revisit and adjust your own approach. Moreover, SEO typically takes time to show results - while you may see some improvements quickly, most changes will take several months to have a significant impact. This plan is designed with this long-term perspective in mind.

In the following sections, we'll delve into each step of the plan in detail, helping you understand what needs to be done, why it's important, and how you can go about it.

Overview of our SEO Action Plan

Here's a high-level SEO action plan overview. This is a generalized strategy and requires customization based on your specific needs and circumstances.

1. SEO Audit

  • Understand your current SEO position: Analyze your website to understand where you currently stand in terms of SEO.
  • Identify any technical problems (crawl issues, broken links, slow page load times, etc.)
  • Identify all on-page SEO factors, for example meta descriptions, title tags, and content quality.
  • Check off-page SEO factors, like backlinks, citations and social signals.
  • Understand the website structure and user experience.
  • Identify important entities relevant to your business.
  • Check how these entities are currently represented on your website.

2. Keyword Research

  • Understand what keywords are relevant to your business.
  • Research your competitors to see what keywords they are ranking for.
  • Use keyword tools to identify keyword opportunities (both short-tail and long-tail keywords).
  • Understand user intent behind keywords.
  • Along with traditional keyword research, identify terms and phrases related to your entities.
  • Analyze how competitors represent similar entities.

3. On-Page SEO

  • Improve title tags, meta descriptions, headers (H1, H2, etc.), and URLs.
  • Make sure your website is mobile-friendly.
  • Optimize images and other media elements.
  • Ensure a good user experience (fast page load times, easy to navigate, etc.)
  • Incorporate relevant entities into your title tags, meta descriptions, headers, and content.
  • Use structured data to highlight entities to search engines.

4. Content Creation

  • Develop a content strategy based on your keyword research.
  • Create high-quality, unique content that adds value for users and incorporates your keywords and entities.
  • Update and improve existing content.

5. Off-Page SEO

  • Develop a backlink strategy. When building backlinks, aim for websites that are related to your entities. For instance, if you're a tech company, aim for backlinks from tech blogs or news sites.
  • Monitor and clean up any toxic or harmful backlinks.
  • Engage in social media and other forms of content marketing.
  • Engage with influencers or brands that are related to your entities.

6. SEO Analytics and Reporting

  • Set up and use Google Analytics and Google Search Console to track your progress.
  • Regularly review your SEO performance.
  • Adjust your strategy based on your analytics.

Don’t worry about the search engines, think about your users first.

- Matt Cutts
Former head of the web spam team at Google

Get in touch

Ask us anything, we're just a contact form away!