Our story

Creating profitable websites for ourselves is how started over 10 years ago. Since 2015 we decided to share our knowledge and offer SEO services to clients. During the last couple of years, we have expanded our SEO services to a full-service digital marketing agency. The company’s focus is to connect our clients to the best possible audience, local, national and global. This is greatly appreciated by our clients because they now have a one-stop shop for all their marketing needs.

Daniel Lacroix - Founder

Daniel Lacroix is the founder and CEO of Directional Preference. Daniel’s profound passion for SEO reflects in the creation of this company. It is so much more than just a company, it is his hobby and considers SEO as a form of art. His dedication, strategy and vision already helped to grow a lot of businesses. Although he is demanding, Daniel gives inspiration to his team with his never-ending positive attitude. When he’s not working, he is enjoying his family or playing soccer.